hyperbole

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The constant barrage of positive and negative hype, the peaks and troughs of hype cycles for every innovation pressure organizations to respond unwisely by adopting too early, giving up too soon, adopting too late, or hanging on too long.
Hype can drive conversations, which is good, but it takes time to see what specific ways a technology can effectively be used.
com/189858564) Introducing Hype from (https://vimeo.
When consumers see your brand everywhere they turn, they will begin to talk about it, "like" it and "share" it, creating the word-of-mouth buzz that lends credibility on the hype that you want to create.
Creative Hype now owns 13 different helmet designs with IP registrations in 38 countries.
This is all because of the hype created by the media.
In the Hype Cycle for Legal and Regulatory Information Governance 2013 report, Gartner identified specific benefits that can be realized from transaction controls monitoring.
Greentech has "gone through the classic elements of the hype cycle," Green says.
Exhibiting generic, cyclical, and rhetorical features, hype highlights the centrality of promotion, as well as its discontents--the disbelief, cynicism, and backlash that are inherent features of a thoroughly commodified communication environment.
The hype coming up to the Cork match last year for Dublin was huge," the former Blues manager (right) recalled.
According to Gartner, the Hype Cycle graphic has been used by Gartner since 1995 to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation.
Relevant entries on this year's Hype Cycle include the broad trend referred to as the Internet of Things; identification technologies, such as NFC payments (which will lead to broader use of NFC for other applications); QR/color code and image recognition; application layers, such as augmented reality, context-enriched services and location-aware applications; and communication technologies, such as machine-to-machine communication services and sensor mesh networks.