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indirect
(redirected from indirect advertising)

   Also found in: Dictionary/thesaurus, Medical 0.06 sec.


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Rather than being based on evidence and research, pharmaceutical promotion has become a business in which the drug companies create a need by direct and indirect advertising to citizens.
In this day and age, advertising cannot be limited to written sales material, and the concept of marketing includes a wide variety of direct and indirect advertising strategies.
The 'transactions' on the old marketing side will have to expand to create or support relationships beyond plain cash exchange, and all of the messages to inform or persuade - including direct and indirect advertising - must meld together.
 
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