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I find this obsession with secrecy fascinating, not least because of the Gov-v ernment's localism agenda which makes great play of empowering communities to run their own neighbourhoods.
The WAG makes great play of the fact that in the High Court its actions were not illegal.
Mr Bootiful makes great play of how he built up his turkey business from a few birds in a backyard into an international empire.
IBM makes great play of the Microsoft threat to help win ISV support.
BBC WALES makes great play of telling anyone who will listen that it is the 'Home of Welsh Sport'.
The announcement makes great play of Carnival's operational and financial performance.