measurable

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measurable

adjective appraisable, appreciable, calculable, capable of being delineated, capaale of being quantified, computable, considerable, estimable, fathomable, measured, numerable, perceptible, quantifiable, ratable
Associated concepts: measurable pollutants
See also: appreciable, ascertainable, determinable
References in periodicals archive ?
Despite poor measurability, traditional media still accounted for the majority of advertising spend, although there was an increase in the percentage of marketing budget spent on less conventional marketing tools such as online and digital; PR and sponsorship; and sales and promotions.
com/), is leading a transformation in the measurability and effectiveness of the conversion funnel.
There is, therefore, a need for both these schemes to be implemented, which would provide a level of measurability, so nannies and nanny agencies can be judged against acceptable standards.
Forging industry agreement on measurability has become critical to public relations' future, says Dr.
DMG's post-click optimization technology, Traffiliate, is leading a transformation in the measurability and effectiveness of the conversion funnel.
His approach, called High Performance Marketing, emphasizes measurability and repeatability through well-defined, disciplined processes.
He adds that as measurability becomes increasingly important, efforts like a VGR are excellent to determine the effectiveness of a program.
He said that a major issue which the PR industry need to address is how they will demonstrate measurability and accountability.
Opponents of capitalizing internally generated goodwill take the position this type of goodwill take the position this type of goodwill fails the measurability criterion of Concepts Statement no.
490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile phones like remote controls; platform provides advertisers with engaged national audiences and greater measurability of marketing impact and ROI
To download the complete findings of the King Fish Media Survey on Social Media Usage, Attitudes and Measurability, visit http://www.
Improved communications, measurability of output, and greater accountability of workers will reduce the required level of worker supervision and the need for middle management.