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memorability

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A related issue is the predictability and memorability of the portal's URL.
Interface design, web portals, and children by Beheshti, Jamshid / Library Trends
Memorability You want your logo to make a lasting impression.
Marketing matters: what's your sign? by Cony, Steve / Camping Magazine
Not only does that celebrity bring new value, excitement, or humor but they bring an energy and memorability that you don't get sometimes with non-celebrity advertising.
The celebrity sell: advertisers use black celebrity endorsers to pump ... by Alleyne, Sonia / Black Enterprise
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