merchandising


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While those two movies will no doubt appeal to boys, DreamWorks will be focusing on girls ages 3-10 with its merchandising for ``The Spirit,'' which follows the adventures of a rambunctious mustang stallion.
Oaktree's merchandising and marketing plan will call for clothing to encourage mix-and-matching for multiple sales.
Still, Wyatt and others in the merchandising side of the film industry say that with the potential for big profits comes big risks.