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Although Canter and Siegel hadn't broken any laws - it would take years for the federal government to pass anti-spam legislation - they had violated the carefully negotiated rules of netiquette designed to prevent a misuse of shared resources.
Netiquette increases engagement in a measurable way.
Mintu-Wimset, Kernek, and Lozada (2010), offer several student netiquette guidelines worth including in every syllabus: (a) Avoid dominating discussions, using offensive words, and criticizing others, (b) Use plain English, flawless spelling, and excellent writing mechanics, (c) Be considerate of alternative perspectives while expressing your own opinion, (d) Share insights while seeking the views of others, (e) Follow the institution's student code of conduct, and (f) Clarify important points with the instructor and carefully review any communications before sending.
Cross-generational workforces are learning netiquette and the social norms of sharing, contributing and acknowledging in their private lives because of Facebook, Twitter and blogging.
Inculcating the right kind of social media netiquette, therefore, would be a very good idea whether you are on Twitter or on Facebook, or for that matter, any social media website.
A perfect example is the development of the word netiquette, the catch-all term that describes responsible online behavior.
Yet, with some two million emails sent globally every second, it's no wonder that most of us have, at some time, forgotten our netiquette and committed an email faux pas which has ended up causing offence, embarrassment, annoyance or even got us the sack.
Do we model and use the core rules of netiquette ourselves?
Netiquette does place an onus of acceptable behaviour onto each participant of the Internet, but this is not comprehensive, by no means constitutes law or a regulatory requirement and does not stop people pushing the boundaries of acceptability to promote their agenda.
Virginia Shea, author of the book Netiquette, offers some advice for using e-mail with clients:
Participates in faculty-led chat in Blackboard or WebCT to discuss Netiquette.
This shows that you follow the rules of Netiquette (the Internet version of etiquette), as well as helps to begin an e-mail dialogue with the prospect.