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public support

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See: goodwill


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Summary: Public support for the war in Afghanistan has fallen with nearly two-thirds of Britons believing it is a lost cause, a poll has suggested.
Defence Secretary Bob Ainsworth said the country needed to "show some resolution" as opinion polls indicated public support for the mission was waning in the face of continuing heavy losses.
Case studies help illustrate strategies for identifying a problem and describing it in political and public terms, creating checklists for action, gathering information to sway policymakers, identifying who in the government can fix the problem, gauging and building public support, persuading decision makers, using time effectively, uniting with other politically active citizens, engaging the media, finding resources to support an initiative, and building off victory and learning from defeat.
 
 
 
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