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reinvigorate |
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But the world's largest retailer still faces the challenge of reinvigorating sales at its U. We look forward to reinvigorating this Class A property with a $15 million capital investment and reintroducing it to the marketplace. Along the way, they offer some key lessons that deal with: associating a "proprietary emotion" with your brand (presumably, a positive one); "outpacing the commoditization" of your products; spurring customers to seek out your brand; reinvigorating and repositioning mature or damaged brands; and selecting the best media for your message. |
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