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Interest in chemical-free hair, a desire for healthy hair and new methods of achieving straight hair styles are rendering relaxers unnecessary for many consumers.
The inventor of the Roving Relaxer has developed a working prototype that has been utilized with success.
The difference between Revlon's "no-base relaxers" and previous "base relaxers" was that base relaxers required the person to base their entire scalp with a protective cream prior to applying the chemical relaxer.
New research from Mintel reveals that natural may be the new normal in Black hair care as relaxers now account for just 21% of sales and the sector has declined 26% since 2008 and 15% since 2011.
In this case the Co-op had a very large order of these relaxers, imported from Holland.
Not only does Caribbean Dream Relaxer (CDR) allow four options in hair retexturizing results, it uses an entirely different science than hair-coating "Brazilian" systems.
As their profile has grown globally, Relaxer is poised to follow with Gwil Sainsbury, right, who quit the band in 2014 predecessor This Is All Yours into the US Top 10.
The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams and pomades, but the increase has caused the relaxer segment to decline in sales," says Tonya Roberts, multicultural analyst at Mintel.
com)-- An innovative new product designed to provide its users with a thoroughly effective tool for relaxation when in the shower, The Relaxer, has been developed by James Heimberger, Jr.
A recent study by the market research company Mintel found that nearly 40% of women have stopped buying hair relaxer kits and that sales of these products have decreased 17% since 2008.
Ethnic Product/Relaxer Formulation: New Technological Approach will cover many topics, including relaxer definition, relaxers then and now, chemistry of actives in relaxers, keratin straightening products.
But it's more than enough to put a different spin on what used to be an early pick-me-up or an afternoon relaxer.