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The Running Superfans concept is a metaphor for Brooks' commitment to running and supporting runners of all types.
As Carl and Karl Underwood in Brooks' Running Superfans campaign, they are walking Wikipedia entries of running trivia; their mission is to share their love of running with the world because every person they meet is a potential runner in need of only a little inspiration.
The Running Superfans campaign includes eight video shorts with humorous storylines such as bribing a motorcycle cop, opening up a free nipple-taping stand, and foisting running-inspired fashion designs on office workers.