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Utilising a dynamic rolling bottom, soft foam insole and a dual density midsole to mimic the effects of walking on soft sand, Shape Ups shoes simulate the way we have evolved to walk -which is on a soft, uneven surface.
Yet in a 2003 internal e-mail message discussing promotional copy for his Shape Up supplements, McGraw wrote: ".
As host of the multi-city Shape Up America Bus Tour, Austin served as a brand ambassador, promoting the benefits of Shape-ups to the press and consumers alike.