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And, today's shoppers are more unique, demanding and in control than ever before.
1 Shopper behavior is still limited by yesterday's perceptions of "deli"; retailers haven't fully translated their intentions into shoppers' perceptions.
She said she's surprised by how many celebrities pop in to the outlets, in addition to the crowds of shoppers who would like to dress like celebrities.
SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management.
Though there's a minimal fee, which varies depending on an item's value, shoppers have up to a year to pay the bills off.
Determine underlying drivers of growth through Evolution's analysis of key developments such as the rise of smartphone penetration, the rapid launch of new initiatives and changing shopper attitudes towards digital technology.
Best-In-Class Shopper Loyalty uncovered that in order to attain shopper loyalty at the best-in-class level, retailers must meet shoppers' emotional needs, including elements such as trust, atmosphere, and feeling welcome and cared for in the store.
This report offers the most up to date and authoritative analysis of mobile shopper marketing, presenting detailed insight into shoppers awareness, usage and appeal of different mobile marketing and m-commerce initiatives, their views on barriers to adoption and broader analysis of key trends and opportunities in the market.
Splitting the food dollar Shopper spending pattern at supers and
Digital shopper marketing initiatives relate to the use of these media to target shoppers with everything from digital coupons, promotions and recipes - to integrated loyalty schemes, online shopping baskets and enriched product information.
Company officials also tout the service as a way to eat healthier, since shoppers are no longer tempted by the smell of fresh pastry from the bakery or the candy bars near the cashiers.
Shopper spending is steady % of income spent in the supermarket compared with a year ago 1992 1993 Spent more 48% 41% Spent same 37 44 Spent less 15 15