sound moral principle

See: integrity
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Under the word "integrity," it offered: "The quality or state of being of sound moral principle, uprightness, honesty and sincerity" .
Religious beliefs and teaching should lead naturally to sound moral principles.
Companies, including banks like the Co-operative, should keep that tight focus on sound moral principles as economies and profits recover.
The church, he once told Italian media, should help "children grow up healthily, are adequately fed, get a good education based on sound moral principles.
The UAE and the Institute of Chartered Accountants of Pakistan are both aiming for the highest degree of social responsibility sustained by sound moral principles courageously observed," he said.
We've built a great business on the basis of always doing the right thing - focusing on sound moral principles, our people and our clients.
He added: "He was a fine athlete, with a conscientious attitude to work, a caring nature, a mischievous sense of humour and sound moral principles, which he would champion vigorously.
Nearly nine out of 10 (87%) of staff felt pride in their work, and 89% were confident the business was run on sound moral principles.