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specialness |
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Taste of Home celebrates the specialness of the ordinary,'' points out Catherine Cassidy, senior vice president and editor in chief of Reiman Publications. 25) Jordan's travels, her sense of specialness, and the furious reaction to Brown provoked her to look at the world differently. This results in less competition and greater profits, because niche customers are less price sensitive, says Portland-based Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out (Niche Press, $24. |
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