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Also found in: Dictionary/thesaurus, Financial, Encyclopedia, Wikipedia | 0.12 sec. |
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SPONSOR, civil law. He who intervenes for another voluntarily and without being requested. The engagement which he enters into is only accessory to the principal. Vide Dig. 17, 1, 18; Nov. 4, ch. 1 Code de Com. art. 158, 159; Code Nap. 1236 Wolff, Inst. Sec. 1556. |
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As noted earlier, the scope of the gift relative to the full cost of building a facility or sponsoring an event is also an issue with respect to naming rights. In particular, financial services and drinks companies are drawn to sponsoring sport as a marketing or customer relationship tool (examples being the Barclays Premiership and the Carling Cup), but significant sponsors in the UK also include energy companies (the npower Test series in English cricket), telecommunications providers (Vodafone sponsors several sports) and sports-goods companies themselves (Adidas, Nike and Reebok). The leaders participating in the campaign and their sponsoring organizations include: |
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