stigmatize

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Within news coverage, framing elements such as overt metaphors, exemplars, depictions, and visual images can serve to stigmatize a disease (Gamson & Modigliani, 1989).
The society should care for AIDS patients and never stigmatize them in particular.
Here, too, traits at the sub-individual level are less likely than before to be raised to master status and stigmatize the person as abnormal.
This made it easy to hold them personally responsible for their conduct and to stigmatize them as willful perverts.