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Headlines, subheads, and important ideas are often underlined for emphasis.
Your new use of subheads in ink colors other than black livens up the publication and also pulls the reader in.
Fish from Hawaii and the South Pacific, Pacific Northwest, domestic Southeast and mid-Atlantic, California coast, and freshwater denizens from lakes and streams provide the subheads for each fish dish with its price and short preparation description.
Subheads translate "business-speak" to English, defining strategic and tactical planning, for example, as "How are you going to get where you want to go?
When most people read printed material, they read the photo captions and subheads first.
Use subheads which are strong enough to be headlines.
On the page shown, the box at the top, the "&" sign, the numbers in the table of contents, the dingbats, the subheads in the body copy, and the date and page number at the bottom of the page use the second color: for this issue, red.
Subheads break up the grayness of the copy and provide a series of entry points for the skip-and-skim reader.
Low literacy" writing translates into eminently clear communications, including headlines, subheads, sidebars and, of course, the articles themselves--all written in a style of "do this, don't do that.
The heads are well written, clear statements, many of them commands, bolstered by equally clear subheads.