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Bishop, however, admits there's a fine line between effectively promoting the brand and supersaturating the marketplace.
And yet every year, like migratory birds, people go touring in droves, irritably and miserably alone, or irritably and miserably in company, doggedly supersaturating mind and sense with too many art galleries, museums, cathedrals, castles; suffering bodily dislocations and discomforts; fumbling with assorted Phrase Books and ghastly pseudo-phonetic pronunciation guides (zhe voo-dray urn bee-yay, siv-oo-play; hah-ben zee kline-gelt?