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tie-in |
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| Chapters cover everything from movie tie-ins to publicity and promotion arms to acquiring a screenplay, financing a production, assembling actors and directors, and assessing expenses at every step of the way. Earth 911 is urging the recycling and reuse of the movie's marketing tie-ins. There were Clara product tie-ins galore: poems, songs, fashions, portraits, etchings, and bronze figurines. |
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