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underprice |
Also found in: Dictionary/thesaurus, Financial, Encyclopedia, Wikipedia, Hutchinson | 0.06 sec. |
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Sellers who sell their own homes often underprice them; others, after not getting much response on their own, ultimately wind up listing with a broker, she says. While selling group life allows health insurers to diversify their business and improve their retention, they have to be careful not to underprice the business, or gains in market share will hurt their bottom lines. The bias of cost-based pricing is to overprice in weak markets and underprice in strong markets, hurting gross margins (See Figure 3, adapted from the book The Strategy and Tactics of Pricing, by Thomas T. |
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