unloyalty

See: bad faith
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Opposed to offering redeemable points in a traditional loyalty program setting, Triphop has opted to disrupt the status quo with a program they have coined, UNLoyalty Travel Rewards.
Prospective travelers can create a free account at Triphop and will be automatically enrolled into the UNLoyalty Travel Rewards program.
Triphop is an online hotel booking platform that rewards travelers with unrestricted cashback via their UNLoyalty Travel Rewards program.