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usability |
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But conversion is just as important," says Jakob Nielsen of the Nielsen Norman Group, internet usability experts who have released a report on e-mail newsletters promoted on web sites. Although federally mandated, state governments and private organizations can also benefit by adhering to these standards, which enable access and usability by the widest possible audience. The Web Metrics Testbed project focuses on experimenting with innovative tools to help with rapid, remote, and automated usability testing and evaluation of web sites. |
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