vernacular

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With this example, Saal establishes the theme of her study, "that the leftist stages of the New Deal solved the dilemma of form and public by persistently vernacularizing the political issues at hand--that is, by translating them into a language commensurate with the cultural experience of a broad public steeped in mass culture" (2).
He portrays this brief "honey-moon of authorship," with its powerful vernacularizing impulses, as an age when the periodical author was really a man speaking to men:
12) It is therefore possible that, in those works indebted to a source text, the Cloud author simply slipped into `translation mode', almost unconsciously vernacularizing biblical quotations along with the rest of the text.