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Nielsen has been drawing fire since replacing the handwritten viewer diaries it had used to measure viewership for years with electronic Local People Meters. And in our "Logo Turns 1" article from the same issue, the 20 million figure was in reference to cable households that can receive Logo, not viewership. But even that fan base could help elevate the relatively modest OLN's viewership, and sports parents of all stripes - not to mention those who loathe them - should be able to relate. |
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