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In addition, the Court also stated that "Merely drawing attention to the past conduct of tobacco companies through innocuous and even helpful-sounding offers such as those heard in 'Shredder', 'Hypnosis', 'Lie Detector,' and 'Dog Walker', is not a personal attack or vilification prohibited by the MSA.
The court has provided reasonable definitions of vilification and personal attack, and the American Legacy Foundation will continue to follow these rules as we continue to tell American youth the facts about tobacco and the industry that markets its deadly products to them," said foundation President and CEO Cheryl Healton, Dr.