And as they began to watch the pennies
the rich increased their spending on health and wellness and cut costs by avoiding a lot of luxury travel.
The survey paints a bleak picture of Britons preparing to weather the economic storm by cutting back on a host of luxuries - and even forced to watch the pennies
over basics like food.
Premier League wealth may have allowed a club like Portsmouth to enjoy a training break in Marbella before their win at Preston in the last round but cash-strapped Cardiff - more than pounds 20million in debt - have to watch the pennies
QAs a pensioner, I have to watch the pennies
and have noticed that potting compost varies a lot in price.
I know we have to watch the pennies
, but we also need to be able to respond to the problems of society - and that means more money and more police.
UKIP councillors Robert Hall and Debbie Evans As old age pensioners in our seventies it will make a difference to us in that we will no longer have to watch the pennies
Two thirds of mums of youngsters between 12 and 18 say their children are aware that the family is having to watch the pennies