Ad Hominem

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Ad Hominem

[Latin, To the person.] A term used in debate to denote an argument made personally against an opponent, instead of against the opponent's argument.

References in periodicals archive ?
While superficially this move looks like an ad hominem fallacy, it is not.
Seen from the perspective of the pragma-dialectical model, not every personal attack is an ad hominem fallacy. Whether it is or not depends on the context (the stage of critical discussion and the location within that stage) and the function of the attack in the dialectical exchange.