Ad Hominem

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Ad Hominem

[Latin, To the person.] A term used in debate to denote an argument made personally against an opponent, instead of against the opponent's argument.

References in periodicals archive ?
I would hope this work can make a modest addition to the growing literature examining particular rhetorical arguments and figures, classical and contemporary: Cox ( 1982) on the locus of the irreparable, Black (1992) on idioms of social identity, Booth (1974) on irony, Innocenti (1994) on vivid description, Walton (1998) on adhominem appeals--to name only a representative few.
Se sabe que Quevedo con su satira llevo a cabo ataques adhominem pero eran ataques dirigidos a ciertos personajes que entroncaban con su vida y sus relaciones cortesanas o literarias como, por ejemplo, Gongora (6).
Aunque el punto de vista de La Perinola no desvincula el ataque adhominem a Alonso Perez (lo acusa de converso, subraya la falta de abolengo del apellido, etc.), las rotundas observaciones hacen hincapie en lo que considera hecho incontrovertible, que la libreria es arte meramente mecanica.