Ad Hominem

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Ad Hominem

[Latin, To the person.] A term used in debate to denote an argument made personally against an opponent, instead of against the opponent's argument.

References in periodicals archive ?
I would hope this work can make a modest addition to the growing literature examining particular rhetorical arguments and figures, classical and contemporary: Cox ( 1982) on the locus of the irreparable, Black (1992) on idioms of social identity, Booth (1974) on irony, Innocenti (1994) on vivid description, Walton (1998) on adhominem appeals--to name only a representative few.