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Essentially, such affiliate program creators pay a website a fixed amount for every visitor that clicks through to the program creator's home page and engages in predefined actions, said Susan Sweeney, author of 101 Ways To Promote Your Web Site.
Adds Sweeney: "If you run a good affiliate program, your sales force could consist of people all over the world, thus expanding your target market into different cultures your personal sales force might have otherwise not been able to penetrate.

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