archetype

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Goodwin has retained the award-winning firm of Bargmann Hendrie + Archtype, Inc.
Barber, among others, all have explored Shakespeare's relationship to the simplicities of myth, archtype, and festive practice, attempting to explain the enduring power of his plays by situating them in practices and beliefs of deep and widespread--if not of universal--cultural purchase.
Jacoby, Longing for Paradise, Psychological Perspectives on an Archtype, tr.