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This is based on full year data provided by multinational audience measurement provider Kantar Media.
Over the next three to four years, the MIP will underpin the development of a road map to the future for radio audience measurement and build on the important testing already conducted by GfK.
the research design and deployment of the tview TV audience measurement system is aligned with international standards.
In response, Nielsen stated: "Nielsen has the only total audience measurement, comparable across all screens, available to the market now.
The purchase will provide Kantar Media with the opportunity to enlarge its international footprint and expand its operations in digital audience measurement across media and devices, the company added.
It has been commissioned by the Moroccan committee to deliver a new electronic television audience measurement service.
The walk- out of six major broadcasters from TAMcomes as the industry prepares for the establishment of the Broadcast Audience Research Council ( BARC), an alternative audience measurement currency, by 2014.
Provider of online business optimisation software Omniture Inc (NASDAQ:OMTR) signed a partner relationship with source of digital marketing intelligence comScore Inc (NASDAQ:SCOR) to deliver a unified digital audience measurement system, the company disclosed on Monday.
The NMC and TRA launched the TV Audience Measurement initiative as a critical step towards greater development of the UAE's media industry after a series of workshops and industry consultations held earlier this year.
The Commission identified serious competition concerns with respect to market research services in Ireland and television audience measurement services at the European Economic Area level.
These are some advantages and disadvantages to both forms of audience measurement.
Launched by Ahmedabad-based Audience Measurement & Analytics company, aMap claims to be Asia's first online TV audience rating provider: