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We are thrilled that UKOM have reappointed comScore as the industry currency for online audience measurement in the UK," said Serge Matta, CEO and President of comScore.
In making the announcement, the companies jointly stated, The time for innovation is now and we believe that the audience measurement evolution will be driven locally.
As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across web and mobile, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
It has been commissioned by the Moroccan committee to deliver a new electronic television audience measurement service.
The walk- out of six major broadcasters from TAMcomes as the industry prepares for the establishment of the Broadcast Audience Research Council ( BARC), an alternative audience measurement currency, by 2014.
The NMC and TRA launched the TV Audience Measurement initiative as a critical step towards greater development of the UAE's media industry after a series of workshops and industry consultations held earlier this year.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations.
Kantar Media already uses watermarking technology in a number of its TV, radio and internet audience measurement services.
Kantar Media, a leading provider of media research and insights, has been selected to provide the first ever PeopleMeter audience measurement service to the UAE media industry.
Milpitas, CA), a company that provides Internet audience measurement and analysis and in which VNU (Haarlem, Neth.
digital video (digital TV and online video) audience measurement firms.
GfK has won a tender with Morocco's joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco.