The tremendous growth of PTCL brand
equity is a result of the extensive brand
building efforts that the company has pursued aggressively last year that included sponsorship of the national Pakistan Cricket Team, Hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan.
Cause-describes the organization's mission and is a fundamental part of the brand
Although much is discussed about the construction of brand
personality, empirical validation of the constructing components were not done.
Announcing the launch of the new Frontline Logo, Mr Mukesh Agarwal, Brand
President, shared, Im much excited to launch the new logo for Rupa Frontline.
Keller (1993) identified customer-based brand
equity (CBBE) as "the differential effect that brand
knowledge has on consumer responses to marketing activity with respect to that brand
The output of the process is a creative brief, which is a roadmap for a brand
's strategy, Whetzel said.
That is because a brand
faces crossroads from one generation to the next and only the strongest survive.
"We are proud to be recognised as the most valuable telecom brand
and with a brand
portfolio to cross $10 billion in value in the MENA region, this is attributed to the efforts in digital transformation by investing in futuristic solutions and next generation technologies to deliver the best-in-class services making a significant impact on the overall customer experience.
David Haigh, CEO of Brand
Finance, said the outstanding performance of the UAE brands
is a real testament to the leadership of the country.
Unveiling the list of the top 50 brands
at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr Taiwo Oluboyede, the Head of Brand
Nigeria explained that 46 per cent of the top brands
amounting to 23 are Nigerian brands
value essentially includes a brand
's contribution, business value, and enterprise value.