brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
Since 1999, Prada has embarked on a programme of new store designs and brand expansion through a select stellar cabal of the avantgarde (Rem Koolhaas, Kazuyo Sejima, and Herzog & de Meuron).
"This is a tremendous opportunity for Second Cup to continue its brand expansion internationally with dedicated regional partners like Ann and her team in Finland.
M2 EQUITYBITES-February 28, 2018-Hyatt signs brand expansion agreement with Tianfu Minyoun Hospitality in China
This brand expansion allows MooreCo to provide a range for any learning environment, from the most traditional of needs, to the latest in STEM, STEAM, makerspaces, and other high impact environments.
Gagnier will be responsible for overseeing areas of governance, strategy, operations, non-operations business support, company advocacy and brand expansion in support of Suffolk's vision and strategies within New York City and its surrounding areas.
American poultry firm Pilgrim's Pride has announced a $190m strategic capital investment plan for growth and brand expansion, resulting in the creation of 150 jobs.
The announcement comes on the heels of Crystal's groundbreaking news in July of an extensive brand expansion, which will include extravagant air vacations around the world aboard a luxurious Boeing 787-8 Dreamliner.
Dharmesh Vats, Director of The Learning House, said, 'I am glad to collaborate with Franchise Bazar, India's Leading Supermarket For Franchise Business Opportunities, for our brand expansion across India through franchising.
Binhendi Enterprises president Mohi-Din Binhendi said: "We are excited to announce the second opening of Joe's Cafe concept at The Beach, which will mark the beginning of a successful brand expansion.
Dr Ali Kasapbashi, chairman Bin Majid Group said: "Our objective is to focus on the brand expansion and to promote the vision of our management because of whom within a short span of time the group has expanded and opened two new hotels -- Acacia and Mangrove in Ras Al Khaimah and going to open two more hotels in Abu Dhabi and Dubai during the third quarter of 2012 and the first quarter of 2013." Dr Ali said, Bin Majid Group would promote its hotels, rent-a-car service and Bin Majid Tours.
The crisps are the latest brand expansion for the entrepreneur who has already produced Reggae Reggae sauces, ketchup, relishes, cooking sauces, ready meals, soft drinks and pizza.
"Brand expansion like this is a key to retail success, and we recently helped Asda to launch a new financial services arm on the back of research that showed customers saw the supermarket chain as synonymous with low prices, value for money and being family-friendly - all of which reinforced its decision to re-brand appropriately."