brand

(redirected from Brand Image)
Also found in: Dictionary, Thesaurus, Medical, Financial, Wikipedia.
Related to Brand Image: Brand equity

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
For reliability, Cronbach's [alpha] of brand image was 0.
The article has the following structure: we begin with a literature review that examines the applicability of branding to the nonprofit organizations, followed by the formulation of research hypotheses related to brand image, familiarity and typicality; next, we present the research methodology used, including a description of the sample, the variables included in the study and the data collection procedure; after this, the results are described, with a characterization of the sample and a discussion of the research hypotheses; finally, we present the main conclusions of the study.
The highest correlation is seen between the perceived quality and brand image, while the lowest correlation is seen between brand loyalty and brand awareness.
There are two major research directions of BIT between event image and city brand image.
Hypothesis 4a: When the COB is consistent with the COM, the Internet user purchase intention of luxury brands will be influenced more when the brand image is weak than when the brand image is strong.
So we have decided to put more investment in improving the brand image.
This image can be either negative or positive, and is contingent on the extent to which employees know and understand the desired brand image and are motivated to project that image to organizational constituents.
The new Corporate Identity implementation will lead to the establishment of a consistent and enhanced global brand image of Hyundai across India and provide a better and easily recognizable retail environment for its customers.
The new visual identity is designed to build upon the significant value of each airline's current brand while advancing the new combined airline's brand image for the future.
For instance, they show us how to make optimistic use of the marketing mix and create a brand image that the customers' grow to love.
This study proposes an airline brand equity model from the customer's perspective and operationalizes the airline brand equity with four dimensions: brand awareness, brand image, perceived quality, and brand loyalty.