Central factors of
brand image and functional cause-fit also permeate the categorizing of CRM effects and are used as the focus of this study.
In turn,
brand image is the overall impression of the brand that is presented to the audience, which can be associated with some personality characteristics, "assuming" human traits (brand personality) (WYMER, 2013).
Brand image has been described as the perceptions of consumers regarding a particular brand that is reflected by the brand association that is held in memory by the consumer (Keller 1993).
Do attitudes toward the advertisements,
brand image, and advertising effectiveness depend on the bank's brand, environmental issue, and the environmental claim?
Hypothesis 3: The
brand image has a significant impact on relation quality.
Brand image, as an important part of the brand asset, has been defined simply as "how customers and others perceive the brand" (Aaker 1996).
The five independent variables which included in this study are price, perceived quality, store image,
brand image and perceived risk and the dependent variable is purchase intention.
Fila Korea said Yoon's appointment demonstrates the company's commitment for "Young Fila," continuing to refurbish the
brand image and seeking its sustainable growth.
"Our new
brand image reflects the impressive know-how of BASF in chemistry and coatings applications with the market-leading expertise in applied surface treatment from Chemetall.
Brand image and how to maintain it as well as its reputation will always remain at the forefront of PR discussions due to its enormous importance.
The new
brand image better highlights the company's feature of being technologically innovative, fashionable, and cool.
Brand image was essential for the appropriation and positioning of the product (Pena, 2013).
