brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
7]: There is a significant relationship between brand image and perceived quality.
The highest correlation is seen between the perceived quality and brand image, while the lowest correlation is seen between brand loyalty and brand awareness.
Brand image is a multi-dimensional construct made up of a wider set of brand association.
There are two major research directions of BIT between event image and city brand image.
Hypothesis 4: COO will have a significant moderating effect on the influence of brand image on Internet user purchase intention of luxury brands.
Implicit in all the above definitions is that brand image is a consumer-constructed notion of the brand.
As marketers become increasingly aware of the strategic importance of brand image, there is a need for research into the effects of brand image on consumers' brand evaluations and ways in which marketers can manage these effects.
As auto manufacturers continue to rely significantly on new models, they need to understand that they will not be able to win customers over with great design alone if their brand image cannot support it.
LOAD Media Network delivers video files straight to a user's computer, preserving the quality of the advertisers' brand image regardless of the end user's connection speed.
MediaBin will enable the Ford Division of Ford Motor Company to better catalog, access and control their brand images for the Internet and print.
The focus of brand research has been on brand image and brand equity (Faircloth, Capella, & Alford, 2001; Keller, 1993; Ouwersloot & Tudorica, 2001) and on brand equity and purchase intention (Aaker, 1991; Cobb-Walgren, Ruble, & Donthu, 1995).