brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
In addition to this highly personal and personified idea of brand identity, Kapferer also divides his model into internal and external aspects.
That's what we aimed to do when we created the brand identity system for the UP Fighting Maroons.
FLEXcon and ITW Security and Brand Identity Group have taken facilitating GHS compliance a step further by working with Printer OEMs such as Microplex and cab to ensure the compatibility of their products with those printers.
investigating the brand identity as a product (service) in Iran and Asia insurance companies.
The brand identity and communications will further re-position HabibMetro as a historic brand with a legacy that has been at the forefront of Pakistan's banking industry and financial development.
But what many organizations miss is the need to ensure that the brand identity that a customer or prospect perceives is the one the organization intended.
Tirad Mahmoud, CEO of ADIB, said: "ADIB is re-launching its brand identity as a symbol of a new promise.
The new brand identity, an evolution from the previous one, brings to the fore its four core values - Simple and Sensible, Transparency, Mutual Benefit, Hospitality and Tolerance and Shari'a inspired, said a statement from ADIB.
The agency conducted the communications audit for us and eventually developed the new corporate brand identity in conjunction with our Corporate Communications department.
360 MALL Unveils New Brand Identity and New WebsiteThe launch of the website marks a new chapter in providing luxury lifestyle
1SYNC this week launched a Brand Identity solution to allow users at every level of the supply chain to exchange accurate, consistent item information for multi-sourced, private label product brands safely and securely, through the Global Data Synchronization Network.