brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
The study was essentially designed as a brand imagery study comparing Peoples' profile to local competition, and to CVS in a core New England market.
To meet the shifting challenge of the distribution scene, Codaco management thought early to break from the accepted Italian tea mold and create a line of what would be distinctive teas, teas that could be positioned to stand out in a niche by themselves, supported by extra value brand imagery and by genuine intrinsic value.
They were then interviewed about how plain packaging - packaging without brand imagery or promotional text and using standardised formatting - might impact the rates of smoking in adults and children.
With the new brand imagery and color cues across all of our flavors, now you'll see a stronger block of Pacific products on the shelf, making it easier for shoppers to find and buy their favorites.
Vibgyor created an exclusive Wild Stone rocks zone at select college festivals with extensive brand imagery so as to attact the right TG.
Companies such as The Black Farmer, which produces seasonal barbecue lines in addition to its classic gluten-free sausage range, also have very similar brand imagery and history, making differentiation between the brands challenging.
Wealth managers therefore need to create a suitable message that can be conveyed via brand imagery as a key component in maintaining and growing the value of the business.
The individual packs harness the strong brand imagery of the drinking products to create instant consumer recognition and maximum impact on shelf.
While the majority of American researchers over the past few decades have held strongly to the belief that advertising works by changing brand imagery, there is a minority opinion.
State-of-the-art mobile scanning devices provide detailed product information, enabling sales associates to determine the availability of a given size and style instantaneously and 21 LCD monitors and four LED screens add dramatic impact throughout the shoe floor, dazzling and inspiring customers with a visual interpretation of key trends, brands and styles, as well as Macy's iconic brand imagery.
The logo, which was developed by Red Bee Media, mixes the BT Connected World brand imagery with a new font developed specifically for the new brand.
The bids for cigarette packs that had a grotesque photo and no brand imagery received bids that were 17 percent lower than the bids for the package with the current US warning label.