Brand

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TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
The purpose in this study was to test the influence of number magnitude in luxury brand names on consumer preferences.
Brand names: Wingcare, Tetra II, Tetra, Care, Wide Ace, Wave, Ace, Skitto, Carepants
"So it's oftentimes better, for a number of reasons, to use different brand names on different products when they are in unrelated categories," he says.
"ACP recognizes that there are situations where generic substitution is not possible and the use of brand name drugs is clinically appropriate," Riley said.
Admittedly the depth of processing (DOP) paradigm (Craik & Lockhart, 1972) used in our studies does not correspond directly to the way consumers would naturally encounter brand name products.
Paul Franson noted the prevalence of animal brand names in the wine industry (Bored Doe, Frog's Leap or Toad Hollow), and the use of cartoon-like character names and brands based on dead celebrities.
54%), and brand name statin recipients were more likely to be white (66% vs.
Also, 40 percent of doctors who said they stayed up to date by meeting with drug company representatives prescribed brand name drugs vs.
Since 2010 there has been a 14% decrease in the number of shoppers who think brand name packaging is more attractive than private label packaging.
For the first time, the company decided to provide contract manufacturing service to brand name luminaire suppliers after introducing its own-brand lighting fixtures last year.
The attorney team, working on the licenses revocation, informs the brand names will be reinstated by the end of March.
This diversity in language has also impacted the choice of brand names in the Malaysian market.