Brand

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TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

A Law Dictionary, Adapted to the Constitution and Laws of the United States. By John Bouvier. Published 1856.
References in periodicals archive ?
Brimley added that Villeroy & Boch has roughly 80- to 85 percent brand recognition, with a market spanning 125 countries.
Chinese manufacturers currently lack a dealer network, brand recognition and quality standards common to South Korean and Japanese cars in overseas markets, especially in the low-cost price bracket.
SPX Process Equipment comprises companies that manufacture premier pump and mixing products, each with a strong brand recognition and known globally for their excellence, particularly in niche market sectors.
Brodsky told retailers that Good Housekeeping has an 85 percent brand recognition and that 24 percent of U.S.
Design Relief cartons feature extended panels and pull-tab designs that offer additional room for drug facts without compromising shelf space, preserving room for product identity elements and logos, which are critical for consumer awareness and brand recognition. The cartons deliver expanded surface area without significant changes in cost or carton size.
"We believe this premium brand with its exceptional quality and value, great brand recognition and its outstanding packaging has excellent potential, especially in light of the fact that historically, Tuborg Gold has sold close to 10 million cases per year in the U.S." Blanco said that the brand will begin national distribution in the fourth quarter.
Packaging changes for the line will include product photos on the front to stimulate easier brand recognition amongst consumers.
But brand recognition works only when prospects have no other connection with a company.
* Entrepreneurs can buy into a business with a proven history and brand recognition.
"We're providing OEM customers with critical new tools for ensuring brand recognition of their products," says Keith Dunlap, marketing development manager for Visualfx colored products.
He noted that QxComm enjoys strong brand recognition in China as well as extensive channel relationships with PC OEMs and system integrators.
According to the company, logos or photographs can be incorporated on capseals to add brand recognition and value.