brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
Smurfit Kappa has developed a novel new approach to RRP that uses internal printing to maintain brand recognition, through the use of colour, message or graphic when the RRP fixture is partially full.
The three brands also had the strongest brand recognition in the Northeast, while Noritake and Mikasa have brand penetration throughout the country.
Additional information about the report "3PL Brand Recognition, RFP Activity and Expected Profit Margins for 3PLs - 2013" and other A&A research can be found at: https://www.
Studies have shown that brand recognition has been become linked to company's success in the marketplace, and design professionals are very cognizant of that fact.
Gorham, Reed & Barton and International Silver have brand recognition ranging from 42 to 46 percent.
The naming recommendation was made in order to improve the school's marketing and brand recognition and to allow the School to seize new growth opportunities under the Thunderbird 2010 vision.
Surprisingly, none of the brands had a high brand recognition factor in outlet stores, although at least half of them have a chain of company-owned stores.