Brand

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TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

A Law Dictionary, Adapted to the Constitution and Laws of the United States. By John Bouvier. Published 1856.
References in periodicals archive ?
The new branding strategy also features Vietnam promotional message: "Future in your hand".
These MBA programs are indicative of the individual branding strategy, whereby the school's brand name is a unique identifier for the product (MBA degree) offered.
A similar line of thinking defined the branding strategy at Direct Energy Essential Home Services, the new entity that was once Enbridge Home Services and Direct Energy.
* Weave the branding strategy into the call center's performance system.
"Cross-selling 'the platform'--the full range of services we offer clients--is fundamental to our branding strategy," said Steven Iaco, CBRE's senior managing director of communications & marketing.
The luxury linen company, known for its high thread-count, better-quality sheets, has launched a branding strategy that reaches out to younger customers and sends a message that it could do more than just white and ivory sheets.
Ayres will direct advertising, sales promotion, media planning and buying, public relations and branding strategy for Biocor.
What's irrefutable, however, is how important it is that CEOs find the "right" branding strategy. After all, this is how a brand message is communicated to the public, both visually and verbally.
NEW YORK-With the debut this week of the Lauren furniture line at the market in High Point, N.C., Polo Ralph Lauren takes a big step forward with its tiered total home furnishings branding strategy.
What was previously associated exclusively with products is now part of a complete branding strategy for nearly every type of commercial and service endeavor.
Typically an advertising agency or consultant advises them to "find out what their customers want." In more rare instances, they were advised to develop a "branding strategy."