The new branding strategy
also features Vietnam promotional message: "Future in your hand".
A similar line of thinking defined the branding strategy
at Direct Energy Essential Home Services, the new entity that was once Enbridge Home Services and Direct Energy.
* Weave the branding strategy
into the call center's performance system.
"Cross-selling 'the platform'--the full range of services we offer clients--is fundamental to our branding strategy
," said Steven Iaco, CBRE's senior managing director of communications & marketing.
The luxury linen company, known for its high thread-count, better-quality sheets, has launched a branding strategy
that reaches out to younger customers and sends a message that it could do more than just white and ivory sheets.
Ayres will direct advertising, sales promotion, media planning and buying, public relations and branding strategy
What's irrefutable, however, is how important it is that CEOs find the "right" branding strategy
. After all, this is how a brand message is communicated to the public, both visually and verbally.
NEW YORK-With the debut this week of the Lauren furniture line at the market in High Point, N.C., Polo Ralph Lauren takes a big step forward with its tiered total home furnishings branding strategy
What was previously associated exclusively with products is now part of a complete branding strategy
for nearly every type of commercial and service endeavor.
Typically an advertising agency or consultant advises them to "find out what their customers want." In more rare instances, they were advised to develop a "branding strategy