brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

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References in periodicals archive ?
The "Us" (University-primary, school-secondary) classification of branding strategy is employed by MBA programs offered by UNC (Kenan-Flagler) and Duke (Fuqua).
Another example of an inconsistent branding strategy is that of schools which had a relatively strong University name (such as Carnegie-Mellon and University of Michigan) attempting to promote lesser known school brand names (such as Tepper MBA and Ross MBA) with little or no reference to the university.
The University of Oxford-Said School of Business places more emphasis on Oxford (U) while giving lesser emphasis on Said (s)-this would be a Us branding strategy for its MBA program.
Several European MBA programs emphasized their location as part of their overall branding strategy (as an example, London).
London Business School offers a unique perspective on a branding strategy (Shinn, 2006).
They obtain accreditation from multiple agencies and highlight that information as part of their overall branding strategy to attract a more diverse global audience.
Or is it more difficult to engage in a branding strategy as these institutions have to operate without a University structure and with fewer resources?
An exploratory investigation of the branding strategies of the top 50 global MBA programs

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