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There is an apocryphal story about the Buggywhip Manufacturers Association voting down a proposal at the turn of the century to become the Association of Manufacturers of Acceleration Devices.
Most significant, having joined the company from tony Saks Fifth Avenue, Martinez continues to buggywhip Sears' hidebound, insular culture.
So it is not surprising that relatively unsophisticated observers of the newspaper business might think that a real calamity was at hand, that there was a whole new electronic world out there growing rapidly and likely to make things even worse, and that newspapers had become the outmoded equivalents of buggywhip manufacturers.