catchword

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catchword

noun adage, byword, catch phrase, clew, cliché, clue, colloquialism, common saying, cue word, key, maxim, mot, password, pithy saying, saying, shibboleth, slogan, stock saying, tag, vogue word
Associated concepts: trademarks
References in periodicals archive ?
Small publishers tend to lose out in the electronic world, and Catch-Word was offering a good service there.
We will increasingly learn that Delight--a catch-word that has been espoused by thought-leaders for over a decade--will be required if you are to be a leader.
The old set of catch-words in which its philosophy embodied itself are now absolutely worked out.