catchword

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catchword

noun adage, byword, catch phrase, clew, cliché, clue, colloquialism, common saying, cue word, key, maxim, mot, password, pithy saying, saying, shibboleth, slogan, stock saying, tag, vogue word
Associated concepts: trademarks
References in periodicals archive ?
Other Eisenhower-era catchwords include atoms for peace, modern Republicanism, open skies proposal, and agonizing reappraisal.
The organizations have added programs that contain the catchword "governance" to quiet increasingly vocal external and internal critics, instead of making a serious investment in the structural changes and budget allocations necessary for collaborating with indigenous peoples.
Nevertheless, there are a few entries in Safire's dictionary of catchwords that seem to me to have acquired the dignity and difficulty of keywords, by a process that deserves more thoughtful investigation than it can receive here.
The emphasis on efficacy and quality performance makes relationship management one of the catchwords of the '90s," says Michael Caver of HSI in Chicago.
CHICAGO--Clean, simple and inexpensive are the catchwords for housewares manufacturers in 1992.
These facts and figures count double and triple in times where our economy is dominated by phrases and catchwords such as downsizing, closing down and relocation.
Reduce, recycle and reuse are catchwords that are used often, yet not often put into practice.
As expected from his recent media briefings, Trivedi kept safety and modernisation as the other catchwords in his budget speech and pressed for private investment and fund support from the government to steer the railways on safe tracks.
Four appendices (of marginal sigla commonly used by Sanvito with approximate date of their first use; the principal sequences of colored capitals he employed; of signatures, catchwords and ruling patterns he adopted; and of manuscripts wrongly attributed to him), are followed by notes to the essays and catalogue, and a bibliography.
Other catchwords from the era like "cakewalk" and "greeted with flowers" are of course no longer available.
Using catchwords such as the name of a subject area or an item helps to retrieve the appropriate IPC codes and descriptive texts.
Its catchwords were `do your own thing' and `whatever turns you on'.