The irony of checkoff dollars
is that you often see a lot of money poured into the same products the USDA is telling you to avoid or limit," she said.
The CBB must be allowed to enter into checkoff contracts with non-policy organizations and private companies, such as advertising agencies and public relations firms, in order to prevent policy-driven organizations from using checkoff dollars
to fund overhead for political activity.
The NCBA does not receive "nearly 99 percent" of the checkoff dollars
contracted through the Cattlemen's Beef Board, as stated in the article.
While United States beef can be specifically promoted in foreign countries where it is widely acknowledged as the best beef in the world, use of checkoff dollars
to specifically promote United States beef domestically is forbidden--only the generic product "beef" can be promoted with checkoff dollars
in the United States.
Jim Henger, NCBA's executive director of retail marketing said: "Steve and Wendy's experience in combination with the retail marketing managers allows us to maximize checkoff dollars
and help our retail partners increase beef demand in their stores.
Promotions, paid for by Pork Checkoff dollars
, also increase as the weather turns cooler.
Because USB is required by law to inform farmers how their checkoff dollars
are invested, they needed to reach the largest possible universe of soybean farmers.
The allegations made by [ASA] against the [USB] regarding mismanagement of farmer checkoff dollars
are categorically untrue.
beef at a record high of 89 percent, Sauer says: "That's the work of the checkoff dollars
, and since the meat case is one of the supermarkets' primary draws, I would suspect a massive decline in beef sales could severely impact their business.
Soybean farmers have invested millions of checkoff dollars
in bringing biodiesel into commercial success.
Half of all checkoff dollars
collected in Missouri remain in the state and are controlled by the Missouri Soybean Merchandising Council (MSMC).
MESSAGE: Educate producers on how their checkoff dollars
are used; help build demand for beef at the retail level.