"I let them know their checkoff dollars
are being well spent when they are allocated to the Council," Huddleston said.
"The irony of checkoff dollars
is that you often see a lot of money poured into the same products the USDA is telling you to avoid or limit," she said.
* The CBB must be allowed to enter into checkoff contracts with non-policy organizations and private companies, such as advertising agencies and public relations firms, in order to prevent policy-driven organizations from using checkoff dollars
to fund overhead for political activity.
The NCBA does not receive "nearly 99 percent" of the checkoff dollars
contracted through the Cattlemen's Beef Board, as stated in the article.
While United States beef can be specifically promoted in foreign countries where it is widely acknowledged as the best beef in the world, use of checkoff dollars
to specifically promote United States beef domestically is forbidden--only the generic product "beef" can be promoted with checkoff dollars
in the United States.
Jim Henger, NCBA's executive director of retail marketing said: "Steve and Wendy's experience in combination with the retail marketing managers allows us to maximize checkoff dollars
and help our retail partners increase beef demand in their stores."
In Oklahoma, checkoff dollars
are funneled through the Oklahoma Beef Council.
Created by the federal government in 1991, the United Soybean Board (USB) oversees the investment of soybean checkoff dollars
to benefit all U.S.
Promotions, paid for by Pork Checkoff dollars
, also increase as the weather turns cooler.
For its part, USB issued a statement which said: "The allegations made by [ASA] against the [USB] regarding mismanagement of farmer checkoff dollars
are categorically untrue.
beef at a record high of 89 percent, Sauer says: "That's the work of the checkoff dollars
, and since the meat case is one of the supermarkets' primary draws, I would suspect a massive decline in beef sales could severely impact their business."
"It's very important to be strategic in how we spend our producers' checkoff dollars
to get the best bang for their buck," Buckmaster said.