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prep. short for "doing business as," when a person or entity uses a business name instead of his/her/its own. All states have requirements for filing a certificate of "doing business under a fictitious name" either with the county clerk, the state Secretary of State or some other official to inform the public as to the real person or entity behind a business name. It is not necessary if the business includes the name of the true owner and is not to be confused with the use of a corporation name, since that is registered with the state.

References in periodicals archive ?
According to the chairman of Deutsche BA, the company will now consider other bids for the airline, reported The Associated Press.
EasyJet paid 600,000 euros (pounds 406,000) a month for holding the option to buy Deutsche BA, which it said in May it would consider doing for a price in the region of pounds 20.
But talks this week between Deutsche BA and pilots failed to find a solution.
He said: ``The rationale for the option to acquire Deutsche BA remains valid, but easyJet has to be certain that its business model can be fully applied before deciding whether to exercise the option.
British no-frills airlines easyJet moved a step closer to expanding into Europe's biggest domestic air-travel market yesterday when the German competition watchdog gave it clearance to acquire Deutsche BA.
Bosses at easyJet, which operates a key hub at Liverpool John Lennon airport, have also entered an agreement to buy German carrier Deutsche BA.
Yesterday it announced it had agreed an option to buy BA's German subsidiary Deutsche BA at any time up to the end of March next year in a deal worth about pounds 30m.
Addressing easyJet's annual general meeting in Luton, Sir Colin also commented on recent speculation over a possible takeover of BA's loss-making German subsidiary, Deutsche BA.
British no-frills carrier easyJet has reportedly received approval from the German competition watchdog to acquire Deutsche BA.
DEUTSCHE BA's oneworld LINKS END: Deutsche BA withdrew from oneworld on 1 June as part of its strategic shift to focus on German domestic flights only, ahead of its proposed sale.
Earlier this month easyJet also agreed a deal with BA to buy its German subsidiary Deutsche BA before May next year.
The agreement gives easyJet the option to acquire Deutsche BA at any time up to 3 July 2003.

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