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"Through a willingness to invest in the Fox's brand, including our pounds 5 million 'Vinnie' advertising campaign over the course of this financial year, we have started to see early benefits," said the firm Yesterday's results showed that the firm, which also makes Goodfella's and San Marco pizzas, had experienced a 16 per cent dip in profits but itwas adapting to the economic downturn with the launch of more "value" ranges to appeal to hard-pressed customers and the booming discount retail market.
The group has introduced products such as sandwiches and San Marco pizzas for under pounds 1 as it looks to appeal to hard-pressed customers and the discount retail market.
Thanks in part to a recent $20 million equity commitment from LLR Partners, a leading private equity firm based in Philadelphia, PA, Five Below is quickly becoming a retailing phenomenon in the specialty discount retail market.