Face

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Related to Lose face: Save face, Lost face

Face

The external appearance or surface of anything; that which is readily observable by a spectator. The words contained in a document in their plain or obvious meaning without regard to external evidence or facts.

The term is applied most frequently in business law to mean the apparent meaning of a contract, paper, bill, bond, record, or other such legal document. A document might appear to be valid on its face, but circumstances may modify or explain it, and its meaning or validity can be altered.

See: appearance, confront, endure, look, suffer, withstand
References in periodicals archive ?
Such a direct reply would cause the person who has made the request to lose face.
Just think, to lose face with all your mates, lose all your business contacts and not have a phone glued to your hand, sheer hell
Not only did the employees lose face through this behavior, Bill himself lost face in the eyes of his employees.
By trading accusations in public, the whole community is getting tarnished and will lose respect in the eyes of employers, who hire Indians and also lose face among the many nationalities that live in Bahrain.
Only the Government can't lose face by calling it a C any more.
It is therefore important that Westerners do not inadvertently cause Chinese contacts to lose face as this could ruin future business prospects.
But McClaren fears that he would lose face, having taken such a monumental decision to leave Beckham out after last summer's World Cup.
Middle Eastern tradition also frowns upon public confrontations where one side may lose face, and so problem resolution is obscured rather than dealt with.
George Burley left as he did not want to lose face but that was a big shock for the players