Integration matters deeply to marketers
who want to make better use of their data and technology.
* The initiatives cited most often by nonprofit marketers
are working on are becoming better storytellers (66 percent), creating visual content (63 percent), and creating more engaging/higher-quality content (62 percent).
should be aware that they could be held liable for the unauthorized use of someone's image, whether a private person or a celebrity, in connection with the marketer
's social media page.
changed the way marketers
data experts, able to see major
Shatrughan Singh, Head of Strategy and Marketing for Global Alliances, Wipro, India, one of the marketers
surveyed, said, "Wipro understands that digital is a journey that is constantly evolving and is being driven by the voice of the customer.
The survey of 395 marketers
found that many marketers
were disappointed with the amount of guidance and education they receive from Twitter, and lack of tools to measure the success of their marketing strategies on the site.
Notably, the 2013 Technology Marketing Priorities Report found that marketing analytics was the fourth most cited job function of marketers
who responded to the survey.
Good marketing depends on professional marketers
who will continue to improve and develop their skills throughout their career."
With RMM technology, advanced handset detection allows marketers
to detect detailed mobile device capabilities before sending rich content.
"Green Guides" directs marketers
to disclose any material connections to organizations providing product certifications or seals of approval, and avoid claims that don't convey the basis for certification.
A local marketer
's success, including those marketers
with a number of local markets, is largely about winning the Local Moment of Truth and eliminating the need to search in the first place.
How are marketers
becoming more involved in bank leadership?