generic

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generic

adjective applicable to a class, blanket, broad, collective, common, comprehensive, general, inexact, nonexclusive, nonspecific, not particuuar, not special, sweeping, universal, unspecified, wide
Associated concepts: generic name, trade name, trademark
See also: broad, omnibus, unspecified
References in periodicals archive ?
He and Riley further point out that if a company is in a dire position with a credit agency, where it is selling off brands, as in the case of Bill Blass in January, if there is a strong licensee under a brand, it is likely that the new owners of a label will want to keep it alive.
Off brands such as Cowboy, Santelmos, Lobos, Durants and Marathons undercut the prices of major brands, such as Winston or Marlboro.
natit The company has been forced to sell off brands to reduce its debts.
The company, which has around 180 staff at Barrie Knitwear in Hawick, and is a major employer in the area, had been one of the biggest in the industry before selling off brands including Pringle.
Tesco Opticians are reducing prices across top sunglasses brands for a limited time with 30 per cent off brands including Vera Wang, Ray-Ban, Carrera, Tommy Hilfiger and Guess.
Uniq has sold off brands including Utterly Butterly and Vitalite over the last 18 months as part of a pan-European focus on products such as desserts, ready meals and sandwiches.
The company has sold off brands including Utterly Butterly and Vitalite over the last 18 months to focus on products such as desserts, ready meals and sandwiches.
Last year the company sold off brands, including Utterly Butterly and Vitalite, as it looked to clear debts and focus itself as a pan-European convenience foods group with products including desserts, ready meals and sandwiches.